4 Reasons to Become a CTA


Everyone has a story. A story about someone who went above and beyond what was expected. Or, how someone turned a miserable situation into an experience they’ll never forget.

Last week, several members of our team participated in training and became Certified Tourism Ambassadors (CTA™) for the Greater Columbus region (thanks to our friends at Cameron Mitchell Restaurants for hosting).

The CTA program is the only industry-recognized certification program for the tourism industry. The idea is simple: To encourage front-line employees or volunteers to turn every visitor encounter into a positive experience so that individuals are more likely to return.

Why does this matter? Tourism is big business ($2.3 trillion in the U.S.) and accounts for one out of every nine jobs in the United States. In Greater Columbus, tourism accounts for more than 39.9 million visitors each year.

People visit Columbus for various reasons – from our unique attractions, to exceptional dining options and world-class amenities – but, they come back because of the memorable experiences created from the people they meet while they’re here. This is the foundation for the CTA program.

There are many benefits to earning your CTA designation, but here are our top four:

  1. Recognized Certification – The CTA designation provides individuals with a meaningful credential that is visible to visitors, friends and family. It shows a commitment to the tourism industry and is a great way to bolster your resumé.
  2. Stay in the Know – CTAs receive regular updates about new developments and industry happenings. It’s also a great way to learn more about our city. For example, did you know that Columbus is home to the only manufacturer of metal whistles in the U.S. (American Whistle Corporation)?
  3. Freebies and Discounts – CTAs receive free or discounted prices to participating restaurants and attractions to gain first-hand knowledge of the things visitors ask about. 
  4. Share Columbus Pride – Most importantly, the CTA designation is a great way to meet new people and share your knowledge and love for Cbus!

With five CTAs on our team, Inspire is proud to serve as ambassadors for the tourism industry while demonstrating our commitment to staying abreast of the latest trends to better serve our hospitality clients – from hotels to restaurants, destinations and local Convention and Visitors Bureaus. The CTA program is a rewarding opportunity to share our knowledge of the city while providing a positive experience for visitors – all while having a lot of fun.

Are you interested in becoming a CTA? Click here to learn more.