5 Local Companies You Should Be Following on Social Media

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A social media presence is vital to any business, whether you have five or 500,000 employees. A company’s social media presence has a major influence on whether consumers choose to support your brand or go with one of your competitors.

Columbus is home to some of the most well-known brands regionally including Nationwide Children’s Hospital, L Brands, Nationwide Financial Services, Abercrombie and Fitch, JPMorgan Chase and Express. Columbus is also the third biggest fashion destination in the United States. It’s no wonder that so many companies headquartered here have social media presences that would make any competitor turn green with jealousy. We’ve rounded up five of our favorite accounts on World Social Media Day to inspire your brand to adopt some of their best practices.

1. Wendy’s

Wendy’s has been roasting people on Twitter, and personally, we can’t get enough. The continued sass has the brand trending on social media and has led to some major media placements. They have managed to keep their name in the forefront of consumers’ minds without crossing the line. The major takeaway? Don't mess with Wendy's!

2. DSW

DSW is all about the shoe love! Along with carefully curated photos they make sure to engage with their followers, DSW is always coming up with new contests or giveaways. They are currently hosting a style rep contest where every Monday, followers can enter a new style challenge with a post on their Instagram page. The winners are featured on DSW’s Instagram challenge and receive an influencer contract. These giveaways drive engagement and give followers a chance to rave about their favorite DSW products to their friends. It’s no wonder all retailers are taking a page out of DSW’s handbook.

3. Piada

Piada uses social media to create committed and loyal fans. They consistently post about grand openings, behind the scenes videos and recipe tutorials that consumers wouldn’t be able to find anywhere else. In July, Piada will be launching their “Breakfast for Lunch” menu. Instead of adding to their lunch menu or opening earlier to compete with other brands, they simply created a new category. We can’t wait to see what they have to share for the campaign and, if we’re being honest, we hope to see some more photos of their addicting Piada sticks.

4. THREAD

THREAD’s account has no shortage of gorgeous clothing that will make you want to re-evaluate your wardrobe. Aside from making you want to channel your inner Carrie Bradshaw, THREAD also shares inspiring quotes, photography and images of actual customers wearing their products. They also host shopping nights which they promote on social. Any follower who attends the event and mentions the post receives a discount. These events are a fantastic way to drive engagement and develop local brand ambassadors.

5. Jeni’s

Jeni’s has continued to kill it with their use of artisanal ingredients and unique flavor combinations, all while having a killer social media presence. Their Instagram has a consistently bright and artistic aesthetic. And let’s be honest, who doesn’t love a perfect scoop of ice cream on a crisp waffle cone? Jeni’s brand prides itself on quality and its honesty with consumers has led to a loyal and devoted fanbase. They remind customers every day that you can’t buy love, but you can buy ice cream.