Cap City Fine Diner Dublin Grand Opening

Cameron Mitchell Restaurants

The Project

Cap City Finer Diner opened in July 2017 in Dublin, Ohio’s vibrant Bridge Park development. This is the third Columbus location of Cap City, with two other locations in Grandview and Gahanna, and the first time the concept opened a new location since 2001. Cap City makes guests feel comfortable and at ease. Unlike other diners, Cap City is artsy and cool – and the menu follows suit with recognizable favorites that have upscale touches and chef-driven dishes that every guest loves.

Inspire worked with Cameron Mitchell Restaurants to develop a comprehensive media relations and blogger engagement strategy to promote the restaurant opening.

Media were invited to attend the restaurant’s associate training and orientation to provide a sneak peek at restaurant menus and to experience the unique culture firsthand. Additionally, Inspire issued a press release about the restaurant’s grand opening and hosted a private event for local bloggers and social influencers to come to Cap City Dublin to meet with the leadership team, get a behind-the-scenes tour and to dine.

The Results

  • · Received media mentions in several local publications, including The Columbus Dispatch, This Week News and Columbus Business First, reaching more than 3.7 million individuals.
  • · Hosted an intimate event with nine central Ohio bloggers and social influencers who have more than a combined 53,000 Instagram followers and received thousands of likes and comments throughout the evening.
  • · Secured interest with another publication to host a resident review.