Hotel Grand Opening Campaign
The Renaissance Columbus Westerville-Polaris Hotel opened in spring 2018. The modern American lake house-inspired hotel features 222 rooms, 15,000 square feet of indoor and outdoor meeting and banquet space, and offers guests sweeping views of the adjacent lake.
Leading up to the grand opening, the Renaissance Westerville challenged Inspire PR to drive awareness and visitors to the new hotel and restaurant through a multi-faceted media and blogger relations program as well as targeted social media promotion.
As part of an overall communications strategy, Inspire worked with the team at Renaissance Westerville to coordinate a robust editorial calendar that included newsworthy pitches and national observances that could be leveraged for coverage.
To compliment the earned media program, Inspire planned and executed an effective blogger relations strategy, leveraging our deep relationships with Columbus influencers. Inspire engaged Westerville businesses and coordinating an experiential blogger FAM overnight event, partnering with DSW, W Nails, Schneider’s Bakery, Asterisk Supper Club and more.
Inspire also developed an effective social media paid campaign to build the hotel’s audience and organized a social media contest (via. Woobox) on Facebook to encourage local residents to submit potential names for the new hotel restaurant. The winner received a free overnight stay and dinner for four.
- Five highly influential Columbus bloggers attended the overnight event, all of whom posted numerous times on their Facebook and Instagram accounts. Together, the blogger coverage had an estimated reach of 158,250 views. Renaissance Westerville’s Facebook page likes increased by 12 percent immediately following the blogger event.
- Since February 2018, Renaissance Westerville has received nearly 1,000 new page likes, averaging about 250 new followers per month.
- Media coverage prior to and through the grand opening included 25 local, national and trade media hits, totaling more than 20 million impressions with an editorial value of at least $600,000.
- A total of 87 submissions were received to name the hotel’s restaurant. The winning Westerville resident selected the name The Two-One, in honor of the 21st Amendment and the community’s rich history in prohibition.