Piada Chanhassen, Minnesota, Grand Opening

Piada Italian Street Food

The Project

Piada Italian Street Food is a fast casual Italian cuisine restaurant chain with locations throughout the country. It was inspired by the roadside family-run food carts and markets found in Rimini, Italy. In late December 2015, Piada was opening a new location in Chanhassen, Minnesota. The first location in Minnesota, Piada wanted to engage with influential local food bloggers to help spread the word about the restaurant opening, including the location and unique concept and menu.

Inspire reached out to three prominent Minneapolis-area food bloggers who had proven to be excellent partners in past campaigns for other clients. After confirming with Piada, Inspire set up exclusive visits for the bloggers at the new restaurant location before it opened to the public. Inspire coordinated with Piada to ensure the restaurant’s chefs would be available to meet with the bloggers and put together a recommended agenda for the two-hour visit.

In mid-December, the bloggers came to the Chanhassen location at lunchtime, where they met with three local, regional and national Piada chefs and managers who were in town ahead of the opening. These chefs shared Piada’s story and more about the fresh, healthy ingredients on the menu and prepared samples of signature dishes for the bloggers.

The Results

  • During their exclusive visits, the bloggers shared updates on Twitter, Instagram and Facebook about what they were learning, experiencing and tasting.
  • Following the event, the bloggers each developed and shared a post about their experience at Piada on their sites. The posts received a combined about 7,000 page views. In addition, Inspire sent the bloggers graphics from Piada to share with prewritten social media posts about the opening, which received hundreds of engagements on Twitter, Facebook and Instagram.
  • The bloggers also told their local friends and family about Piada and have expressed they are now regular visitors. One blogger said: “We are so excited they are in the metro- we were so impressed with everything about the restaurant and the people. Our friends who live near it have checked it out and give it glowing reviews as well!”
  • Piada was happy to have connected with these bloggers and raised awareness about its first location in the area.