Sharing the Ohio Hunger Story

Ohio Association of Foodbanks

The Project

The Ohio Association of Foodbanks (the association) is the state’s largest charitable response to hunger, representing Ohio’s 12 Feeding America foodbanks and 3,300-member charities, including food pantries, soup kitchens and shelters.  

The association continues to serve 1 in 6 Ohioans each year. In 2017, the association distributed more than 216 million pounds of food — almost the same amount as the previous year. Although recent reports suggest the economic picture is improving, Ohio continues to lag the nation and has still not returned to pre-recession numbers. 

To help communicate the critical need to address hunger in the Buckeye state, Inspire worked with the association to develop a series of infographics to share on the association’s and its 12 Feeding America foodbanks’ social media pages.  

The infographics highlighted all aspects of food insecurity, including: child hunger, senior hunger, college campus food pantry numbers, Ohio hunger statistics, faces of hunger, benefits of the Supplemental Nutrition Assistance Program (SNAP), and the impact of the association’s state-funded programs.

The Results

  • Several infographics were created and launched throughout the year. 
  • The graphics were shared with the association’s 2,300 Facebook followers and 3,100 Twitter followers. 
  • The graphics received hundreds of engagements, reaching the association’s target audience of consumers and legislators.