The Guild House Grand Opening Celebration

Cameron Mitchell

The Project

Inspire worked with Cameron Mitchell Restaurants to develop a media relations strategy to promote the restaurant opening. To promote the opening to businesses, Inspire helped coordinate a ribbon-cutting ceremony where The Guild House was welcomed to the Short North by the Columbus Chamber of Commerce and Ohio Restaurant Association. Local journalists and select business representatives were invited to the ceremony. After the ribbon-cutting ceremony, guests toured the restaurant, spoke with the general manager and executive chef about the concept and menu, and also tasted several menu items.

Additionally, Inspire issued a press release about the restaurant’s grand opening and invited influencers to come to The Guild House to meet with the leadership team, get a behind-the-scenes tour and to dine.

The Results

As a result, reporters, photographers and bloggers attended the event and were provided a comped meal. Consequently, these media visits led to positive coverage, both in print and electronically, in local, trade and national publications, including Columbus Business First, The Columbus Dispatch, WSYX-TV,  614 Magazine, Ohio.org (TourismOhio’s blog) and Hospitality Design.